Week 10 EOC: Promotion without Discounting

Promotion without discounting options you can train your staff to help customers in making a decision, offer a take home menu or a bring your own alcohol night and offer glasses or shot glasses for the customers and if they are a too drunk or even buzzed to drive offer to call a cab or a ride home service at no charge to them (if they can find no one to give them a ride) because why risk them harming themselves family members or others out on the road? You can offer a create a name contest where the winner gets the sandwich free while others have to pay for the sandwich. You can offer many different ideas to bring in a crowd without discounting your prices and losing a profit.  There’s  contest you can do, and  for holidays that are coming up you can get into the spirit by dressing up for that certain holiday offer and meal that you don’t offer have live bands play that are into certain music that you play for the customers and get reviews on some of the foods that maybe “ordered a lot” to draw the eyes of potential buyers or first timer’s that are scared of ordering it you can offer them a  free sample and if they don’t like they can choose something else off your menu.

You can have days where you change up the music you play to keep it different or to keep your guest entertained instead of playing the same thing over and over again. Offer business special hours for their convince as well as a free meal for a certain number customer so you can get more business and more profit because many people would like a free meal.  Offer a take home menu for lunch or dinner and have a family night so parents can bring their kids and be sectioned off into a certain part of your restaurant bar or grill.

 

 

Source:

http://www.openforum.com/articles/30-ways-to-boost-sales-without-discounting/

Week 9 EOC 3 Mission choices.

The three mission statements I thought were the best were these three.

“Home brewed beats”

“Gerardo’s music and sound”

“Heads up LV”

The reason I thought those were the best was because they stayed on the customer and are focused on the customer like a “mission statement” should be.  But like everything things can be added and changed to make improvements.

”Instead, the mission should focus on customers and the customer experience the company seeks to create. Thus, McDonald’s mission isn’t “to be the world’s best and most profitable quick service restaurant,” it’s “to be our customers favorite place and way to eat.” If McDonald’s accomplishes this customer-focused mission, profits will follow (see Marketing at Work 2.1).”

Week 8 EOC Creative content

My creative idea is doing a newspaper ad because I know some people see them laying around and pick them up and will skim through them as well as read some of the articles because of the classifieds and like to see what’s up for grabs in the North Las Vegas area. It will grab some attention and it will help spread the word as to what my place is going to be about. I’ll do a soft opening so people can give some feedback comments in the ad as well as let people get an image in their head as to what type of music I will have playing and I will have pictures of the interior in the ad so the target group can see if they will like what they see in the bar and grill. It’s going to help me with what the customers want and what they don’t want. If they like that type of atmosphere, environment and to get a good idea of what kind of people will be there weather they are social, casual or a musician and they focus on that type of era. I would have a mailing list if people wanted to stay updated with the place I will include this in the add as well as let them be aware that I have a suggestion box for their use and if they have ideas that may help me in the long run. I’d ask people that have been there to give their review and to spread the word about the bar and grill so I have repeat customers and people that enjoy that kind of thing. I’d include pictures (with peoples permission) to be uploaded or shared of the time they had at my bar and grill so they know they are valued as a customer. This will be in the ad.

Eoc week 7

60's 70's atmoshphere age group 21+ pub/resturant. I'm going for something a little different than what is expected in vegas.  Because it's all the same set ups really from the resturants i've been in they play the same music and don't really change the artist up that much or songs for that matter it's really repetitve. I'm looking more into the calssic rock era beacuse it can get switched up and people can recommed some different artist they would like to hear played at the resturant. It would bring in a new crowd of people that enjoy that music era and want to expirence something new.

Pricing

How does our pricing differ from others?
Our pricing differs from others because we will have prices where they don't charge you an arm and a leg.
Create your own $15.00
Beer $3.50
Wine $2.89
Soda $2.00
Water $Free
Steak $5.00w/fries
Salad $4.25


"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts."pg46

"In contrast, department stores carry a wide variety of product lines. In recent years, department stores have been squeezed between more focused and flexible specialty stores on the one hand, and more efficient, lower-priced discounters on the other. In response, many have added promotional pricing to meet the discount threat. Others have stepped up the use of store brands and single-brand “designer shops” to compete with specialty stores. Still others are trying catalog, telephone, and Web selling. Service remains the key differentiating factor. Retailers such as Nordstrom, Saks, Neiman Marcus, and other high-end department stores are doing well by emphasizing exclusive merchandise and high-quality service."pg347

Target Market.

Who is able to be here. Adults who are 21+ and their kids beacuse most people have kids and some don't want to leave their kids home so they bring them along. So they know their kids are safe with them and want to have a fun family night out with thier kid(s) because it will be a safe enviorment for them and we would be a safe place for kids to go if they don't have anywhere to go beacuse we will want kids to be safe first.

"A company’s value chain is only as strong as its weakest link. Success depends on how well each department performs its work of adding customer value and on how well the activities of various departments are coordinated. At Wal-Mart, if purchasing can’t obtain the lowest prices from suppliers, or if operations can’t distribute merchandise at the lowest costs, then marketing can’t deliver on its promise of unbeatable low prices."pg48

"Ideally then, a company’s different functions should work in harmony to produce value for consumers. But, in practice, departmental relations are full of conflicts and misunderstandings. The marketing department takes the consumer’s point of view. But when marketing tries to develop customer satisfaction, it can cause other departments to do a poorer job in their terms. Marketing department actions can increase purchasing costs, disrupt production schedules, increase inventories, and create budget headaches. Thus, the other departments may resist the marketing department’s efforts."pg48

Distribution

Our distribution will be available in a store near you so if you can't go to the resturant you can take home a oven bake meal for you family that is prepared in our resturant and airpacked tight and shipped for freshness guranteed.

"

Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time. For example, when Miller introduced Miller Chill, a lighter Mexican-style lager flavored with lime and salt, it started in selected southwestern states, such as Arizona, New Mexico, and Texas, supported by local TV commercials. Based on strong sales in these initial markets, the company then rolled out Miller Chill nationally, supported by $30 million worth of TV commercials, print ads, and a live in-show ad on Late Night with Conan O’Brien. Finally, based on the brand’s U.S. success, Miller rolled out Miller Chill internationally, starting with Australia."Pg253

 

 

 

"In the growth stage, the firm faces a trade-off between high market share and high current profit. By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position. In doing so, however, it gives up maximum current profit, which it hopes to make up in the next stage."pg262

Promotion

What is the promotion we have here.
We have name a sauce challenge where the winner gets to try the sauce for free as well as karaoke night and the first 100 people in the resturant get a free meal of their choice randomly twice a month.
It will also have a night where we have  a country night to mix it up a little bit, but that would be for people that would want to try it and see if they would like it better that way or keep it the way it is. A suggestion box for any suggestions people have from customer service to the food or any ideas they have that can help us improve as a whole.

"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. ¹⁵ Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives."Pg54



"Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run."Pg46

Product

What do we have to offer.
We have steaks/ribs/beer/wine/soda/water/ and salads and create your own menu for those who want to get creative with their ideas and food. As well as desserts and speical request.

"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts. For example, Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run.” The company also added direct-to-consumer distribution channels, including its own retail stores, Web site, and toll-free call center. Direct-to-consumer sales grew 47 percent last year and now account for more than 11 percent of total revenues"Pg46
"Third, Under Armour could consider product development—offering modified or new products to current markets. Last year, in an effort to transform itself from a niche player to mainstream brand, Under Armour entered the $19 billion athletic footwear market with a line of cross-trainer shoes"Pg46

SWOT Anaylysis.

Strengths- Training for all employess who are certified to work in the kitchen and bar who can be on the ball during the lunch rush.
Weakness- Unexpirenced employees who are slackers and forgetful.
Oppurtuinity- People gain the expirence they need for the resturant industry waiters and greeters can be 16+ for jobs and pick their shift.
Threats- Competition or people who don't enjoy their work or hours and down talk the resturant/bar. Competitors lowering their prices to compete with me.

"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." GLOSSARY

"In addition to being good at the marketing in marketing management, companies also need to pay attention to the management. Managing the marketing process requires the four marketing management functions shown in Figure 2.6—analysis, planning, implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities."Pg55

Objectives.

Our Objective is to be the best place for our customers and thier family and friends to provide all our services to them as quickly and professional as possible.


"Once the unit’s objectives are set, marketing’s task is to help carry them out profitably." pg47

"The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each"pg47

Busniess Mission statement. BOC

 To provide excellent service to our  customers and employees with the best experience in our environment and expertise in the food and bar industry. We believe in providing the best for our customers.

"A statement of the organization’s purpose—what it wants to accomplish in the larger environment."pg39

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch:³" pg41

Week 8 BOC Progress on my final project.

I found a couple of places  in North Las Vegas because it's a lot closer to my house and a lot of the people that I know are in the age group I'm targeting. I know a lot of people that are 21+ and they like to go out and have a drink at bars, clubs or resturants. I’m looking at the tenaya creek brewery which the resturatn is said to be shut down as well as  it being realitivly close to where I live so I don’t have to drive very far. I’m sticking with my idea but some of the people have kids and don’t want to leave them alone so it’s going to be a bar and grill so people can bring their kids with them so they can have a family meal and have a kids menu 10 or under eat free from 2-7 so they can bring the family with them and have a good family night out. There will be alcohol because I know how it is after a long day of work you want to sit down have a beer and have good food. I’ll have to drive by and take a look at them and see if they are shut down or not.  The name of the bar and grill is "Old school classic rock bar and grill." No place is named this. There are classic rock bar and grill in spokane and old school in Austin Texas.
The place I chose is tenaya creek brewary.

It is located 3101 N Tenaya Way, Las Vegas, NV 89128

Week 6 EOC: Me times 3

My bmx bike defines  me and my lifestyle because it was what helped me get through the divorce and rough times when I was in my teens. It gave me a reason to live and keep going through all the hell I was going through with my parents fighting and me being on the edge of a mental breakdown.  When I turned 14 or 15 I bought my first bmx bike of my own. My dad bought my first one when I was 12 and my cousin gave me his old one. My bike gave me confidence about who I was to become.

http://www.google.com/imgres?imgurl=http://www.bikesltdlax.com/wp-content/uploads/2010/11/stolen-sinner-2010-bmx-bike.jpg&imgrefurl=http://bikesltdlax.com/?page_id%3D185&h=260&w=395&sz=23&tbnid=KbCEoafTD-kEKM:&tbnh=80&tbnw=121&zoom=1&usg=__V24b2VDy7G0Cwam0emSD6ve9ZVg=&docid=lYBAHLzbc2wbKM&hl=en&sa=X&ei=AiUcUcHqIcuq0AHR3IHgDQ&ved=0CDgQ9QEwAQ&dur=956

 

The next thing that identifies me is my dirtbike. My dad gave it to me because he didn’t ride it and I was due for a bigger bike. It helped teach me about the balance in life and to get rid of it is to ride in the sand and have fun.  People don’t see how it defines me, yet after they hear my story they see that it is what helps me improve myself and to not give up because life is looks bleak and will not always go the way you want it to so I ride to define my life is not worthless or weak.

https://www.google.com/search?hl=en&tbo=d&biw=1311&bih=635&tbm=isch&sa=1&q=yamaha+yz+250+in+the+dunes&oq=yamaha+yz+250+in+the+dunes&gs_l=img.3...18359.20400.0.20576.14.14.0.0.0.0.189.1156.7j6.13.0...0.0...1c.1.2.img.g4I_x8JMeZU#imgrc=w3IohxWUkwRsZM%3A%3BWYla3nmlXPwnDM%3Bhttp%253A%252F%252Fwww.rentittoday.com%252FcmsAdmin%252Fuploads%252Fthumb%252FYamaha-YZ250.jpg%3Bhttp%253A%252F%252Fwww.rentittoday.com%252Fsearch%252Fatv-rentals%252FDirt%252520Bike%3B300%3B225

The last item that defines me is my guitar(s) they provided me with music inspiration and taught me that every riff or note has a purpose in a particular song or rhythm it is a good way for me to escape into the music I listen to and learn the songs or just to goof around with and improve my hand speed or even how I can train my ear to hear certain notes, chords and harmonies when they are hidden in the music. It got me through my darkest times yet so did my previous two items but music was where I could just escape into my own little world when I couldn’t go ride my bmx bike or my dirtbike and it was a gloomy indoor day it just allowed me to be in my own little world with no interruptions or failures.

https://www.google.com/search?q=jackson+js+32t&hl=en&tbo=d&source=lnms&tbm=isch&sa=X&ei=UiccUbu0Jar20gHv8YDwCg&ved=0CAoQ_AUoAQ&biw=1311&bih=635#imgrc=BDXX9Kd57OWZXM%3A%3BRIMWaIZv6k4_yM%3Bhttp%253A%252F%252Fprofile.ultimate-guitar.com%252Fprofile_mojo_data%252F3%252F9%252F3%252F3%252F393338%252Fpics%252F_c889258_image_0.jpg%3Bhttp%253A%252F%252Fprofile.ultimate-guitar.com%252FKill_Em_All_90%252Fpictures%252Fgear%252F721307%252F%3B700%3B235

© Ricky Bubna 2013

 

Week 3 EOC

Marketing beer to latinos is how America shows they accept and know they are here, but they don't understand what lations like to taste.

“Los Latinos Tenemos Algo Extra.”

“Translated in English, it means “We Latinos Have Something Extra,” and it’s the tagline for Corona Extra’s new national marketing campaign targeted at Hispanic consumers. From Corona’s perspective, the Hispanic-American population does have something extra: an affinity for beer, especially import brands. And with a rapidly growing Hispanic population in the U.S., it’s not just Corona that’s focusing on this broad, ethnically diverse group: industry-wide, larger domestic and import companies are dedicating greater attention and marketing dollars toward selling Hispanic consumers Mexican and Latin American import brands.”

“Any industry looking for major growth in the U.S. market can't ignore Latinos, who make up 16 percent of the U.S. population. As the Latino population grows, beer marketers are trying more nuanced ways of influencing this key segment.”

“As beer marketers plow dollars into Hispanic ads and plot new strategies from their corporate suites, the real battle for this coveted consumer will be played out in places like Nuevo Laredo, a corner grocery in a Hispanic neighborhood on Chicago's northwest side.”

They are marketing to latinos so they don’t feel like America hates them and they are trying to influence them to buy more beer so it helps the economy grow and they can produce more and more beer to make more ads for latino drinkers. It helps them feel the beer companies are trying to make a beer more suit able to their taste and tries to remind them of what it is they like and have in a blue moon or every day and in memory of a family member or to drink when they have a get together.

© Ricky Bubna 2013

EOC Week 2 BCG-Video Games

Video games are a good way to help keep your mind off of a lot of bs in life and they help get rid of some tension but depending on the game you can rage and piss off people everyone around you.  

“Seven of the top ten large-cap value creators (those with market valuations of more than $35 billion) are listed on stock exchanges in rapidly developing economies as well—Brazil, Hong Kong, India, Mexico, and South Korea.”

“During the conference Microsoft released some sales figures for the Xbox 360. Microsoft has sold more than 76 million Xbox 360's worldwide, which is three times what the original Xbox sold. Also 24 million Kinect sensors have been sold since it launched.”

“After blogging about the Top 50 game developers, I got more interested in the revenue of the game industry. I have been searching for good game industry sales data for a while, since the NPD group figures are not easy to come by and studies related to revenue usually cost quite a bit (e.g. game developer research). Everyone knows about about favorite industry sources like VG Chartz, Metacritic, and GameStats. The latter two are more concerned with rating data while the first is definitely interesting for people interested in sales figures. However, some other really cool and helpful sites turned up when I started looking for game sales increase over the last decade in the US, which by the way looks like the following:”

Game Industry Revenue

So the video game market has increased in the past decade yet even with the economic down turn people were still out buying video games and a lot of the video games and companies that are coming out are either cash cow or a mystery as to weather they will succeed or not.

        ©  Ricky Bubna 2013

EOC Week 5 Commerical Black Crown.

  Budweiser black crown commercial.

I feel this ad was good commercial in my opinion because it was inventive. They felt that they needed to something other than their Budweiser original so they came up with ‘BLACK CROWN.’ Personally I think they got the name from the album “The Black Crown” by Suicide Silence, but that’s just me. I believe this commercial did really well on getting the word out about it because they did have 3-4 commercials on it and even though they showed a party, they had different set ups on it.

“It's Budweiser with a little more flavor. There's some extra malt here and an overall crisp, mellowness with the good ol' rice and beechwood finish that distinguishes Budweiser as a brand.

It won't change your life or win over someone who only drinks fancy $10/bottle craft beers, but I like it for what it is: an inexpensive macro brew that goes down smooth with a nice flavor. This is the kind of beer that's good to pick up a 6 and share with a friend after work or drink during your fun weekend activity of choice. Well done, AB.”

http://beeradvocate.com/beer/profile/29/88582

“Budweiser’s Black Crown was created to be an upscale brew out to appeal to drinkers who like that craft beer flavor. Word is The King of Beers may loose their crown due to a sales slump. Sadly I don’t think they struck gold here. With a name like Black Crown I honestly thought this would be a darker ale. This is supposed to be an Amber but you wont find any Amber in it’s color! It’s slightly darker than your average Bud. The smell is familiar to any Budweiser. There is a full head at first pour but it disappears rapidly and doesn’t leave a lacing. Honestly I don’t find anything noteworthy of this beer. It’s just another Budweiser. I was really disappointed in this brew. I believe regular Budweiser drinker’s will find this highly drinkable since it has that Budweiser flavor that is just a bit intensified.”

http://thebrokenglass.co/2013/01/21/budweisers-black-crown-review/

‘First, the beer: Let’s take a look at Black Crown. It’s not uncommon for a brewery to make beers that have a consistent flavor thread across its line-up, and Black Crown falls neatly into the familiar Budweiser flavor spectrum.’

http://draftmag.com/beereditor/reaction-time-budweiser-black-crown-arrives/

Personally I would like to try this beer and see what the buzz is on the reviews that I have read good or bad. It got my interest from just watching the super bowl of this year.
© Ricky Bubna 2013 

EOC: WEEK4 There's an app for that.

The Bmx bike builder app allows you to build a bmx bike from all the top brands such as S&M, Fit, Haro, Mirra co. etc. You can pick bars, rims, spokes, nipples (the ones that tighten up the spokes to the rim), grips, chains, sprockets etc. It tells you the cost of all items and shows you the colors and way you designed the bike. After the build is complete it will show you the cost for your ‘dream bike’ and you will be able to pick if you want a life time warranty or a 6 month warranty as well as where you would like the parts shipped and or have the bike together and if you want the parts from American made or shipped over seas. It also can help tell you how much your bike would be worth if you decide to sell it and if you decide to change the parts out on it how much the bike would be worth and it can check how many times you have snapped a chain or something on the bike and if it has decreased the value of the bike.  ( Note this app is recommended for bmx riders that live to ride their bikes and have a passion for it and not just let the bike sit in the garage or storage.)

I did not find an app that is created for this all I found was a ripxxx app which is a bmx trainer that helps you figure out your track times, does more speed help in turns, does more air make you faster or slower. I may be on to something here, but I will have to ask around with some of the people I ride with to see if this app would be useful or if it would be a bust.

© Ricky Bubna 2013

Customer Service

                The best customer service experience I’ve ever had was at Cycle Gear. I needed a new dirt bike helmet so I was looking at some online then I went into their store and was looking at their helmets. I was talking to Mike and he was showing me some helmets that were of a decent price.  But they didn’t have my size so I was getting ready to walk out and he showed me a helmet that I was looking at on their website that he forgot was on sale for $100 I liked it and I got it. I haven’t thought down or bad on that company since cause it’s also where I got my gear from a couple years back which was another great experience at Cycle Gear.

Week 1 EOC: My voice

I am a bmx rider and a dirtbike rider. I play guitar and am self taught vocals and screams. My parents divorced when I was 12 so I really got into music and back into my guitar and writing. I also started to ride my bike more to get my mind off the sadness and depression.

                A couple years ago I snapped my ACL riding my bike. Worst pain ever. So that summer I had a 70,000 dollar knee surgery, I also tore my meniscus and 3 other ligaments in my leg and broke a piece of bone off into one of my ligaments. Another thing about me is I’m always having bad luck nowadays.  
© Ricky Bubna 2013