Busniess Mission statement. BOC

 To provide excellent service to our  customers and employees with the best experience in our environment and expertise in the food and bar industry. We believe in providing the best for our customers.

"A statement of the organization’s purpose—what it wants to accomplish in the larger environment."pg39

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch:³" pg41