Week 10 EOC: Promotion without Discounting

Promotion without discounting options you can train your staff to help customers in making a decision, offer a take home menu or a bring your own alcohol night and offer glasses or shot glasses for the customers and if they are a too drunk or even buzzed to drive offer to call a cab or a ride home service at no charge to them (if they can find no one to give them a ride) because why risk them harming themselves family members or others out on the road? You can offer a create a name contest where the winner gets the sandwich free while others have to pay for the sandwich. You can offer many different ideas to bring in a crowd without discounting your prices and losing a profit.  There’s  contest you can do, and  for holidays that are coming up you can get into the spirit by dressing up for that certain holiday offer and meal that you don’t offer have live bands play that are into certain music that you play for the customers and get reviews on some of the foods that maybe “ordered a lot” to draw the eyes of potential buyers or first timer’s that are scared of ordering it you can offer them a  free sample and if they don’t like they can choose something else off your menu.

You can have days where you change up the music you play to keep it different or to keep your guest entertained instead of playing the same thing over and over again. Offer business special hours for their convince as well as a free meal for a certain number customer so you can get more business and more profit because many people would like a free meal.  Offer a take home menu for lunch or dinner and have a family night so parents can bring their kids and be sectioned off into a certain part of your restaurant bar or grill.

 

 

Source:

http://www.openforum.com/articles/30-ways-to-boost-sales-without-discounting/

Week 9 EOC 3 Mission choices.

The three mission statements I thought were the best were these three.

“Home brewed beats”

“Gerardo’s music and sound”

“Heads up LV”

The reason I thought those were the best was because they stayed on the customer and are focused on the customer like a “mission statement” should be.  But like everything things can be added and changed to make improvements.

”Instead, the mission should focus on customers and the customer experience the company seeks to create. Thus, McDonald’s mission isn’t “to be the world’s best and most profitable quick service restaurant,” it’s “to be our customers favorite place and way to eat.” If McDonald’s accomplishes this customer-focused mission, profits will follow (see Marketing at Work 2.1).”

Week 8 EOC Creative content

My creative idea is doing a newspaper ad because I know some people see them laying around and pick them up and will skim through them as well as read some of the articles because of the classifieds and like to see what’s up for grabs in the North Las Vegas area. It will grab some attention and it will help spread the word as to what my place is going to be about. I’ll do a soft opening so people can give some feedback comments in the ad as well as let people get an image in their head as to what type of music I will have playing and I will have pictures of the interior in the ad so the target group can see if they will like what they see in the bar and grill. It’s going to help me with what the customers want and what they don’t want. If they like that type of atmosphere, environment and to get a good idea of what kind of people will be there weather they are social, casual or a musician and they focus on that type of era. I would have a mailing list if people wanted to stay updated with the place I will include this in the add as well as let them be aware that I have a suggestion box for their use and if they have ideas that may help me in the long run. I’d ask people that have been there to give their review and to spread the word about the bar and grill so I have repeat customers and people that enjoy that kind of thing. I’d include pictures (with peoples permission) to be uploaded or shared of the time they had at my bar and grill so they know they are valued as a customer. This will be in the ad.

Eoc week 7

60's 70's atmoshphere age group 21+ pub/resturant. I'm going for something a little different than what is expected in vegas.  Because it's all the same set ups really from the resturants i've been in they play the same music and don't really change the artist up that much or songs for that matter it's really repetitve. I'm looking more into the calssic rock era beacuse it can get switched up and people can recommed some different artist they would like to hear played at the resturant. It would bring in a new crowd of people that enjoy that music era and want to expirence something new.

Pricing

How does our pricing differ from others?
Our pricing differs from others because we will have prices where they don't charge you an arm and a leg.
Create your own $15.00
Beer $3.50
Wine $2.89
Soda $2.00
Water $Free
Steak $5.00w/fries
Salad $4.25


"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts."pg46

"In contrast, department stores carry a wide variety of product lines. In recent years, department stores have been squeezed between more focused and flexible specialty stores on the one hand, and more efficient, lower-priced discounters on the other. In response, many have added promotional pricing to meet the discount threat. Others have stepped up the use of store brands and single-brand “designer shops” to compete with specialty stores. Still others are trying catalog, telephone, and Web selling. Service remains the key differentiating factor. Retailers such as Nordstrom, Saks, Neiman Marcus, and other high-end department stores are doing well by emphasizing exclusive merchandise and high-quality service."pg347

Target Market.

Who is able to be here. Adults who are 21+ and their kids beacuse most people have kids and some don't want to leave their kids home so they bring them along. So they know their kids are safe with them and want to have a fun family night out with thier kid(s) because it will be a safe enviorment for them and we would be a safe place for kids to go if they don't have anywhere to go beacuse we will want kids to be safe first.

"A company’s value chain is only as strong as its weakest link. Success depends on how well each department performs its work of adding customer value and on how well the activities of various departments are coordinated. At Wal-Mart, if purchasing can’t obtain the lowest prices from suppliers, or if operations can’t distribute merchandise at the lowest costs, then marketing can’t deliver on its promise of unbeatable low prices."pg48

"Ideally then, a company’s different functions should work in harmony to produce value for consumers. But, in practice, departmental relations are full of conflicts and misunderstandings. The marketing department takes the consumer’s point of view. But when marketing tries to develop customer satisfaction, it can cause other departments to do a poorer job in their terms. Marketing department actions can increase purchasing costs, disrupt production schedules, increase inventories, and create budget headaches. Thus, the other departments may resist the marketing department’s efforts."pg48

Distribution

Our distribution will be available in a store near you so if you can't go to the resturant you can take home a oven bake meal for you family that is prepared in our resturant and airpacked tight and shipped for freshness guranteed.

"

Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time. For example, when Miller introduced Miller Chill, a lighter Mexican-style lager flavored with lime and salt, it started in selected southwestern states, such as Arizona, New Mexico, and Texas, supported by local TV commercials. Based on strong sales in these initial markets, the company then rolled out Miller Chill nationally, supported by $30 million worth of TV commercials, print ads, and a live in-show ad on Late Night with Conan O’Brien. Finally, based on the brand’s U.S. success, Miller rolled out Miller Chill internationally, starting with Australia."Pg253

 

 

 

"In the growth stage, the firm faces a trade-off between high market share and high current profit. By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position. In doing so, however, it gives up maximum current profit, which it hopes to make up in the next stage."pg262