Distribution

Our distribution will be available in a store near you so if you can't go to the resturant you can take home a oven bake meal for you family that is prepared in our resturant and airpacked tight and shipped for freshness guranteed.

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Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time. For example, when Miller introduced Miller Chill, a lighter Mexican-style lager flavored with lime and salt, it started in selected southwestern states, such as Arizona, New Mexico, and Texas, supported by local TV commercials. Based on strong sales in these initial markets, the company then rolled out Miller Chill nationally, supported by $30 million worth of TV commercials, print ads, and a live in-show ad on Late Night with Conan O’Brien. Finally, based on the brand’s U.S. success, Miller rolled out Miller Chill internationally, starting with Australia."Pg253

 

 

 

"In the growth stage, the firm faces a trade-off between high market share and high current profit. By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position. In doing so, however, it gives up maximum current profit, which it hopes to make up in the next stage."pg262