Wednesday, March 6, 2013

Week 9 EOC 3 Mission choices.


The three mission statements I thought were the best were these three.

“Home brewed beats”

“Gerardo’s music and sound”

“Heads up LV”

The reason I thought those were the best was because they stayed on the customer and are focused on the customer like a “mission statement” should be.  But like everything things can be added and changed to make improvements.

”Instead, the mission should focus on customers and the customer experience the company seeks to create. Thus, McDonald’s mission isn’t “to be the world’s best and most profitable quick service restaurant,” it’s “to be our customers favorite place and way to eat.” If McDonald’s accomplishes this customer-focused mission, profits will follow (see Marketing at Work 2.1).”

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