The three mission statements I thought were the best were
these three.
“Home brewed beats”
“Gerardo’s music and sound”
“Heads up LV”
The reason I thought those were the best was because they
stayed on the customer and are focused on the customer like a “mission statement” should
be. But like everything things can be
added and changed to make improvements.
”Instead, the mission should
focus on customers and the customer experience the company seeks to create.
Thus, McDonald’s mission isn’t “to be the world’s best and most profitable
quick service restaurant,” it’s “to be our customers favorite place and way to
eat.” If McDonald’s accomplishes this customer-focused mission, profits will
follow (see Marketing at Work 2.1).”
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