Marketing beer to latinos is how America shows they accept and know they are here, but they don't understand what lations like to taste.
“Los Latinos Tenemos Algo Extra.”
“Translated in English, it means “We Latinos Have Something Extra,” and it’s the tagline for Corona Extra’s new national marketing campaign targeted at Hispanic consumers. From Corona’s perspective, the Hispanic-American population does have something extra: an affinity for beer, especially import brands. And with a rapidly growing Hispanic population in the U.S., it’s not just Corona that’s focusing on this broad, ethnically diverse group: industry-wide, larger domestic and import companies are dedicating greater attention and marketing dollars toward selling Hispanic consumers Mexican and Latin American import brands.”
“Any industry looking for major growth in the U.S. market
can't ignore Latinos, who make up 16 percent of the U.S. population. As the
Latino population grows, beer marketers are trying more nuanced ways of
influencing this key segment.”
“As
beer marketers plow dollars into Hispanic ads and plot new strategies from
their corporate suites, the real battle for this coveted consumer will be
played out in places like Nuevo Laredo, a corner grocery in a Hispanic
neighborhood on Chicago's northwest side.”
They are marketing to latinos so they don’t feel like America hates them
and they are trying to influence them to buy more beer so it helps the economy
grow and they can produce more and more beer to make more ads for latino
drinkers. It helps them feel the beer companies are trying to make a beer more
suit able to their taste and tries to remind them of what it is they like and
have in a blue moon or every day and in memory of a family member or to drink
when they have a get together.
© Ricky Bubna 2013
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