Pricing

How does our pricing differ from others?
Our pricing differs from others because we will have prices where they don't charge you an arm and a leg.
Create your own $15.00
Beer $3.50
Wine $2.89
Soda $2.00
Water $Free
Steak $5.00w/fries
Salad $4.25


"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts."pg46

"In contrast, department stores carry a wide variety of product lines. In recent years, department stores have been squeezed between more focused and flexible specialty stores on the one hand, and more efficient, lower-priced discounters on the other. In response, many have added promotional pricing to meet the discount threat. Others have stepped up the use of store brands and single-brand “designer shops” to compete with specialty stores. Still others are trying catalog, telephone, and Web selling. Service remains the key differentiating factor. Retailers such as Nordstrom, Saks, Neiman Marcus, and other high-end department stores are doing well by emphasizing exclusive merchandise and high-quality service."pg347