My creative idea is doing a newspaper ad because I know some
people see them laying around and pick them up and will skim through them as
well as read some of the articles because of the classifieds and like to see
what’s up for grabs in the North Las Vegas area. It will grab some attention
and it will help spread the word as to what my place is going to be about. I’ll
do a soft opening so people can give some feedback comments in the ad as well
as let people get an image in their head as to what type of music I will have
playing and I will have pictures of the interior in the ad so the target group
can see if they will like what they see in the bar and grill. It’s going to
help me with what the customers want and what they don’t want. If they like
that type of atmosphere, environment and to get a good idea of what kind of
people will be there weather they are social, casual or a musician and they
focus on that type of era. I would have a mailing list if people wanted to stay
updated with the place I will include this in the add as well as let them be
aware that I have a suggestion box for their use and if they have ideas that
may help me in the long run. I’d ask people that have been there to give their review
and to spread the word about the bar and grill so I have repeat customers and people
that enjoy that kind of thing. I’d include pictures (with peoples permission)
to be uploaded or shared of the time they had at my bar and grill so they know
they are valued as a customer. This will be in the ad.
Wednesday, February 27, 2013
Eoc week 7
60's 70's atmoshphere age group 21+ pub/resturant. I'm going for something a little different than what is expected in vegas. Because it's all the same set ups really from the resturants i've been in they play the same music and don't really change the artist up that much or songs for that matter it's really repetitve. I'm looking more into the calssic rock era beacuse it can get switched up and people can recommed some different artist they would like to hear played at the resturant. It would bring in a new crowd of people that enjoy that music era and want to expirence something new.
Pricing
How does our pricing differ from others?
Our pricing differs from others because we will have prices where they don't charge you an arm and a leg.
Create your own $15.00
Beer $3.50
Wine $2.89
Soda $2.00
Water $Free
Steak $5.00w/fries
Salad $4.25
"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts."pg46
"In contrast, department stores carry a wide variety of product lines. In recent years, department stores have been squeezed between more focused and flexible specialty stores on the one hand, and more efficient, lower-priced discounters on the other. In response, many have added promotional pricing to meet the discount threat. Others have stepped up the use of store brands and single-brand “designer shops” to compete with specialty stores. Still others are trying catalog, telephone, and Web selling. Service remains the key differentiating factor. Retailers such as Nordstrom, Saks, Neiman Marcus, and other high-end department stores are doing well by emphasizing exclusive merchandise and high-quality service."pg347
Our pricing differs from others because we will have prices where they don't charge you an arm and a leg.
Create your own $15.00
Beer $3.50
Wine $2.89
Soda $2.00
Water $Free
Steak $5.00w/fries
Salad $4.25
"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts."pg46
"In contrast, department stores carry a wide variety of product lines. In recent years, department stores have been squeezed between more focused and flexible specialty stores on the one hand, and more efficient, lower-priced discounters on the other. In response, many have added promotional pricing to meet the discount threat. Others have stepped up the use of store brands and single-brand “designer shops” to compete with specialty stores. Still others are trying catalog, telephone, and Web selling. Service remains the key differentiating factor. Retailers such as Nordstrom, Saks, Neiman Marcus, and other high-end department stores are doing well by emphasizing exclusive merchandise and high-quality service."pg347
Target Market.
Who is able to be here. Adults who are 21+ and their kids beacuse most people have kids and some don't want to leave their kids home so they bring them along. So they know their kids are safe with them and want to have a fun family night out with thier kid(s) because it will be a safe enviorment for them and we would be a safe place for kids to go if they don't have anywhere to go beacuse we will want kids to be safe first.
"A company’s value chain is only as strong as its weakest link. Success depends on how well each department performs its work of adding customer value and on how well the activities of various departments are coordinated. At Wal-Mart, if purchasing can’t obtain the lowest prices from suppliers, or if operations can’t distribute merchandise at the lowest costs, then marketing can’t deliver on its promise of unbeatable low prices."pg48
"Ideally then, a company’s different functions should work in harmony to produce value for consumers. But, in practice, departmental relations are full of conflicts and misunderstandings. The marketing department takes the consumer’s point of view. But when marketing tries to develop customer satisfaction, it can cause other departments to do a poorer job in their terms. Marketing department actions can increase purchasing costs, disrupt production schedules, increase inventories, and create budget headaches. Thus, the other departments may resist the marketing department’s efforts."pg48
"A company’s value chain is only as strong as its weakest link. Success depends on how well each department performs its work of adding customer value and on how well the activities of various departments are coordinated. At Wal-Mart, if purchasing can’t obtain the lowest prices from suppliers, or if operations can’t distribute merchandise at the lowest costs, then marketing can’t deliver on its promise of unbeatable low prices."pg48
"Ideally then, a company’s different functions should work in harmony to produce value for consumers. But, in practice, departmental relations are full of conflicts and misunderstandings. The marketing department takes the consumer’s point of view. But when marketing tries to develop customer satisfaction, it can cause other departments to do a poorer job in their terms. Marketing department actions can increase purchasing costs, disrupt production schedules, increase inventories, and create budget headaches. Thus, the other departments may resist the marketing department’s efforts."pg48
Distribution
Our distribution will be available in a store near you so if you can't go to the resturant you can take home a oven bake meal for you family that is prepared in our resturant and airpacked tight and shipped for freshness guranteed.
"
"
Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time. For example, when Miller introduced Miller Chill, a lighter Mexican-style lager flavored with lime and salt, it started in selected southwestern states, such as Arizona, New Mexico, and Texas, supported by local TV commercials. Based on strong sales in these initial markets, the company then rolled out Miller Chill nationally, supported by $30 million worth of TV commercials, print ads, and a live in-show ad on Late Night with Conan O’Brien. Finally, based on the brand’s U.S. success, Miller rolled out Miller Chill internationally, starting with Australia."Pg253
"In the growth stage, the firm faces a trade-off between high market share and high current profit. By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position. In doing so, however, it gives up maximum current profit, which it hopes to make up in the next stage."pg262
Promotion
What is the promotion we have here.
We have name a sauce challenge where the winner gets to try the sauce for free as well as karaoke night and the first 100 people in the resturant get a free meal of their choice randomly twice a month.
It will also have a night where we have a country night to mix it up a little bit, but that would be for people that would want to try it and see if they would like it better that way or keep it the way it is. A suggestion box for any suggestions people have from customer service to the food or any ideas they have that can help us improve as a whole.
"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. 15 Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives."Pg54
"Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run."Pg46
We have name a sauce challenge where the winner gets to try the sauce for free as well as karaoke night and the first 100 people in the resturant get a free meal of their choice randomly twice a month.
It will also have a night where we have a country night to mix it up a little bit, but that would be for people that would want to try it and see if they would like it better that way or keep it the way it is. A suggestion box for any suggestions people have from customer service to the food or any ideas they have that can help us improve as a whole.
"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. 15 Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives."Pg54
"Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run."Pg46
Product
What do we have to offer.
We have steaks/ribs/beer/wine/soda/water/ and salads and create your own menu for those who want to get creative with their ideas and food. As well as desserts and speical request.
"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts. For example, Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run.” The company also added direct-to-consumer distribution channels, including its own retail stores, Web site, and toll-free call center. Direct-to-consumer sales grew 47 percent last year and now account for more than 11 percent of total revenues"Pg46
"Third, Under Armour could consider product development—offering modified or new products to current markets. Last year, in an effort to transform itself from a niche player to mainstream brand, Under Armour entered the $19 billion athletic footwear market with a line of cross-trainer shoes"Pg46
We have steaks/ribs/beer/wine/soda/water/ and salads and create your own menu for those who want to get creative with their ideas and food. As well as desserts and speical request.
"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts. For example, Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run.” The company also added direct-to-consumer distribution channels, including its own retail stores, Web site, and toll-free call center. Direct-to-consumer sales grew 47 percent last year and now account for more than 11 percent of total revenues"Pg46
"Third, Under Armour could consider product development—offering modified or new products to current markets. Last year, in an effort to transform itself from a niche player to mainstream brand, Under Armour entered the $19 billion athletic footwear market with a line of cross-trainer shoes"Pg46
SWOT Anaylysis.
Strengths- Training for all employess who are certified to work in the kitchen and bar who can be on the ball during the lunch rush.
Weakness- Unexpirenced employees who are slackers and forgetful.
Oppurtuinity- People gain the expirence they need for the resturant industry waiters and greeters can be 16+ for jobs and pick their shift.
Threats- Competition or people who don't enjoy their work or hours and down talk the resturant/bar. Competitors lowering their prices to compete with me.
"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." GLOSSARY
"In addition to being good at the marketing in marketing management, companies also need to pay attention to the management. Managing the marketing process requires the four marketing management functions shown in Figure 2.6—analysis, planning, implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities."Pg55
Weakness- Unexpirenced employees who are slackers and forgetful.
Oppurtuinity- People gain the expirence they need for the resturant industry waiters and greeters can be 16+ for jobs and pick their shift.
Threats- Competition or people who don't enjoy their work or hours and down talk the resturant/bar. Competitors lowering their prices to compete with me.
"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." GLOSSARY
"In addition to being good at the marketing in marketing management, companies also need to pay attention to the management. Managing the marketing process requires the four marketing management functions shown in Figure 2.6—analysis, planning, implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities."Pg55
Objectives.
Our Objective is to be the best place for our customers and thier family and friends to provide all our services to them as quickly and professional as possible.
"Once the unit’s objectives are set, marketing’s task is to help carry them out profitably." pg47
"The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each"pg47
"Once the unit’s objectives are set, marketing’s task is to help carry them out profitably." pg47
"The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each"pg47
Busniess Mission statement. BOC
To provide excellent service to our customers and employees
with the best experience in our environment and expertise in the food and bar industry. We believe in providing the best for our customers.
"A statement of the organization’s purpose—what it wants to accomplish in the larger environment."pg39
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch:3" pg41
"A statement of the organization’s purpose—what it wants to accomplish in the larger environment."pg39
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch:3" pg41
Week 8 BOC Progress on my final project.
I found a couple of places in North Las Vegas because it's a lot closer to my house and a lot of the people that I know are in the age group I'm targeting. I know a lot of people that are 21+ and they like to go out and have a drink at bars, clubs or resturants. I’m looking at the tenaya creek brewery which the resturatn is said to be shut down as well as it being realitivly close to where I live so I don’t have to drive very far. I’m sticking with my idea but some of the people have kids and don’t want to leave them alone so it’s going to be a bar and grill so people can bring their kids with them so they can have a family meal and have a kids menu 10 or under eat free from 2-7 so they can bring the family with them and have a good family night out. There will be alcohol because I know how it is after a long day of work you want to sit down have a beer and have good food. I’ll have to drive by and take a look at them and see if they are shut down or not. The name of the bar and grill is "Old school classic rock bar and grill." No place is named this. There are classic rock bar and grill in spokane and old school in Austin Texas.
The place I chose is tenaya creek brewary.
It is located 3101 N Tenaya Way, Las Vegas, NV 89128
Wednesday, February 13, 2013
Week 6 EOC: Me times 3
My bmx bike defines me and my lifestyle because it was what helped
me get through the divorce and rough times when I was in my teens. It gave me a
reason to live and keep going through all the hell I was going through with my
parents fighting and me being on the edge of a mental breakdown. When I turned 14 or 15 I bought my first bmx
bike of my own. My dad bought my first one when I was 12 and my cousin gave me
his old one. My bike gave me confidence about who I was to become.
The next thing that identifies me is my dirtbike. My dad
gave it to me because he didn’t ride it and I was due for a bigger bike. It
helped teach me about the balance in life and to get rid of it is to ride in
the sand and have fun. People don’t see
how it defines me, yet after they hear my story they see that it is what helps
me improve myself and to not give up because life is looks bleak and will not
always go the way you want it to so I ride to define my life is not worthless
or weak.
The last item that defines me is my guitar(s) they provided
me with music inspiration and taught me that every riff or note has a purpose
in a particular song or rhythm it is a good way for me to escape into the music
I listen to and learn the songs or just to goof around with and improve my hand
speed or even how I can train my ear to hear certain notes, chords and harmonies
when they are hidden in the music. It got me through my darkest times yet so
did my previous two items but music was where I could just escape into my own
little world when I couldn’t go ride my bmx bike or my dirtbike and it was a
gloomy indoor day it just allowed me to be in my own little world with no interruptions
or failures.
© Ricky Bubna 2013
Week 3 EOC
Marketing beer to latinos is how America shows they accept and know they are here, but they don't understand what lations like to taste.
“Los Latinos Tenemos Algo Extra.”
“Translated in English, it means “We Latinos Have Something Extra,” and it’s the tagline for Corona Extra’s new national marketing campaign targeted at Hispanic consumers. From Corona’s perspective, the Hispanic-American population does have something extra: an affinity for beer, especially import brands. And with a rapidly growing Hispanic population in the U.S., it’s not just Corona that’s focusing on this broad, ethnically diverse group: industry-wide, larger domestic and import companies are dedicating greater attention and marketing dollars toward selling Hispanic consumers Mexican and Latin American import brands.”
“Any industry looking for major growth in the U.S. market
can't ignore Latinos, who make up 16 percent of the U.S. population. As the
Latino population grows, beer marketers are trying more nuanced ways of
influencing this key segment.”
“As
beer marketers plow dollars into Hispanic ads and plot new strategies from
their corporate suites, the real battle for this coveted consumer will be
played out in places like Nuevo Laredo, a corner grocery in a Hispanic
neighborhood on Chicago's northwest side.”
They are marketing to latinos so they don’t feel like America hates them
and they are trying to influence them to buy more beer so it helps the economy
grow and they can produce more and more beer to make more ads for latino
drinkers. It helps them feel the beer companies are trying to make a beer more
suit able to their taste and tries to remind them of what it is they like and
have in a blue moon or every day and in memory of a family member or to drink
when they have a get together.
© Ricky Bubna 2013
EOC Week 2 BCG-Video Games
Video games are a good way to
help keep your mind off of a lot of bs in life and they help get rid of some
tension but depending on the game you can rage and piss off people everyone
around you.
“Seven of
the top ten large-cap value creators (those with market valuations of more than
$35 billion) are listed on stock exchanges in rapidly developing economies as
well—Brazil, Hong Kong, India, Mexico, and South Korea.”
“During
the conference Microsoft released some sales figures for the Xbox 360.
Microsoft has sold more than 76 million Xbox 360's worldwide, which is three
times what the original Xbox sold. Also 24 million Kinect sensors have been
sold since it launched.”
“After blogging about the Top 50 game developers, I got more interested
in the revenue of the game industry. I have been searching for good game
industry sales data for a while, since the NPD group figures are not easy to come by and
studies related to revenue usually cost quite a bit (e.g. game developer research).
Everyone knows about about favorite industry sources like VG Chartz, Metacritic, and
GameStats. The
latter two are more concerned with rating data while the first is definitely
interesting for people interested in sales figures. However, some other really
cool and helpful sites turned up when I started looking for game sales increase
over the last decade in
the US, which by the way looks like the following:”
Game Industry Revenue
So the video game market has
increased in the past decade yet even with the economic down turn people were
still out buying video games and a lot of the video games and companies that
are coming out are either cash cow or a mystery as to weather they will succeed
or not.
Wednesday, February 6, 2013
EOC Week 5 Commerical Black Crown.
Budweiser black crown commercial.
I feel this ad was good commercial in my opinion because it
was inventive. They felt that they needed to something other than their Budweiser
original so they came up with ‘BLACK CROWN.’ Personally I think they got the
name from the album “The Black Crown” by Suicide Silence, but that’s just me. I
believe this commercial did really well on getting the word out about it because
they did have 3-4 commercials on it and even though they showed a party, they
had different set ups on it.
“It's Budweiser with a little more
flavor. There's some extra malt here and an overall crisp, mellowness with the
good ol' rice and beechwood finish that distinguishes Budweiser as a brand.
It won't change your life or win over someone who only drinks fancy $10/bottle craft beers, but I like it for what it is: an inexpensive macro brew that goes down smooth with a nice flavor. This is the kind of beer that's good to pick up a 6 and share with a friend after work or drink during your fun weekend activity of choice. Well done, AB.”
It won't change your life or win over someone who only drinks fancy $10/bottle craft beers, but I like it for what it is: an inexpensive macro brew that goes down smooth with a nice flavor. This is the kind of beer that's good to pick up a 6 and share with a friend after work or drink during your fun weekend activity of choice. Well done, AB.”
http://beeradvocate.com/beer/profile/29/88582
“Budweiser’s Black Crown
was created to be an upscale brew out to appeal to drinkers who like that craft
beer flavor. Word is The King of Beers may loose their crown due to a sales
slump. Sadly I don’t think they struck gold here. With a name like Black Crown
I honestly thought this would be a darker ale. This is supposed to be an Amber
but you wont find any Amber in it’s color! It’s slightly darker than your
average Bud. The smell is familiar to any Budweiser. There is a full head at
first pour but it disappears rapidly and doesn’t leave a lacing. Honestly I
don’t find anything noteworthy of this beer. It’s just another Budweiser. I was
really disappointed in this brew. I believe regular Budweiser drinker’s will
find this highly drinkable since it has that Budweiser flavor that is just a
bit intensified.”
‘First, the beer: Let’s take a look
at Black Crown. It’s not uncommon for a brewery to make beers that have a
consistent flavor thread across its line-up, and Black Crown falls neatly into
the familiar Budweiser flavor spectrum.’
Personally I would like to try this beer and see what the
buzz is on the reviews that I have read good or bad. It got my interest from
just watching the super bowl of this year.
© Ricky Bubna 2013
© Ricky Bubna 2013
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