Wednesday, February 27, 2013

Target Market.

Who is able to be here. Adults who are 21+ and their kids beacuse most people have kids and some don't want to leave their kids home so they bring them along. So they know their kids are safe with them and want to have a fun family night out with thier kid(s) because it will be a safe enviorment for them and we would be a safe place for kids to go if they don't have anywhere to go beacuse we will want kids to be safe first.

"A company’s value chain is only as strong as its weakest link. Success depends on how well each department performs its work of adding customer value and on how well the activities of various departments are coordinated. At Wal-Mart, if purchasing can’t obtain the lowest prices from suppliers, or if operations can’t distribute merchandise at the lowest costs, then marketing can’t deliver on its promise of unbeatable low prices."pg48

"Ideally then, a company’s different functions should work in harmony to produce value for consumers. But, in practice, departmental relations are full of conflicts and misunderstandings. The marketing department takes the consumer’s point of view. But when marketing tries to develop customer satisfaction, it can cause other departments to do a poorer job in their terms. Marketing department actions can increase purchasing costs, disrupt production schedules, increase inventories, and create budget headaches. Thus, the other departments may resist the marketing department’s efforts."pg48

No comments:

Post a Comment