What is the promotion we have here.
We have name a sauce challenge where the winner gets to try the sauce for free as well as karaoke night and the first 100 people in the resturant get a free meal of their choice randomly twice a month.
It will also have a night where we have a country night to mix it up a little bit, but that would be for people that would want to try it and see if they would like it better that way or keep it the way it is. A suggestion box for any suggestions people have from customer service to the food or any ideas they have that can help us improve as a whole.
"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. 15 Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives."Pg54
"Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run."Pg46
Wednesday, February 27, 2013
Product
What do we have to offer.
We have steaks/ribs/beer/wine/soda/water/ and salads and create your own menu for those who want to get creative with their ideas and food. As well as desserts and speical request.
"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts. For example, Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run.” The company also added direct-to-consumer distribution channels, including its own retail stores, Web site, and toll-free call center. Direct-to-consumer sales grew 47 percent last year and now account for more than 11 percent of total revenues"Pg46
"Third, Under Armour could consider product development—offering modified or new products to current markets. Last year, in an effort to transform itself from a niche player to mainstream brand, Under Armour entered the $19 billion athletic footwear market with a line of cross-trainer shoes"Pg46
We have steaks/ribs/beer/wine/soda/water/ and salads and create your own menu for those who want to get creative with their ideas and food. As well as desserts and speical request.
"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts. For example, Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run.” The company also added direct-to-consumer distribution channels, including its own retail stores, Web site, and toll-free call center. Direct-to-consumer sales grew 47 percent last year and now account for more than 11 percent of total revenues"Pg46
"Third, Under Armour could consider product development—offering modified or new products to current markets. Last year, in an effort to transform itself from a niche player to mainstream brand, Under Armour entered the $19 billion athletic footwear market with a line of cross-trainer shoes"Pg46
SWOT Anaylysis.
Strengths- Training for all employess who are certified to work in the kitchen and bar who can be on the ball during the lunch rush.
Weakness- Unexpirenced employees who are slackers and forgetful.
Oppurtuinity- People gain the expirence they need for the resturant industry waiters and greeters can be 16+ for jobs and pick their shift.
Threats- Competition or people who don't enjoy their work or hours and down talk the resturant/bar. Competitors lowering their prices to compete with me.
"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." GLOSSARY
"In addition to being good at the marketing in marketing management, companies also need to pay attention to the management. Managing the marketing process requires the four marketing management functions shown in Figure 2.6—analysis, planning, implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities."Pg55
Weakness- Unexpirenced employees who are slackers and forgetful.
Oppurtuinity- People gain the expirence they need for the resturant industry waiters and greeters can be 16+ for jobs and pick their shift.
Threats- Competition or people who don't enjoy their work or hours and down talk the resturant/bar. Competitors lowering their prices to compete with me.
"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." GLOSSARY
"In addition to being good at the marketing in marketing management, companies also need to pay attention to the management. Managing the marketing process requires the four marketing management functions shown in Figure 2.6—analysis, planning, implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities."Pg55
Objectives.
Our Objective is to be the best place for our customers and thier family and friends to provide all our services to them as quickly and professional as possible.
"Once the unit’s objectives are set, marketing’s task is to help carry them out profitably." pg47
"The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each"pg47
"Once the unit’s objectives are set, marketing’s task is to help carry them out profitably." pg47
"The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each"pg47
Busniess Mission statement. BOC
To provide excellent service to our customers and employees
with the best experience in our environment and expertise in the food and bar industry. We believe in providing the best for our customers.
"A statement of the organization’s purpose—what it wants to accomplish in the larger environment."pg39
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch:3" pg41
"A statement of the organization’s purpose—what it wants to accomplish in the larger environment."pg39
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch:3" pg41
Week 8 BOC Progress on my final project.
I found a couple of places in North Las Vegas because it's a lot closer to my house and a lot of the people that I know are in the age group I'm targeting. I know a lot of people that are 21+ and they like to go out and have a drink at bars, clubs or resturants. I’m looking at the tenaya creek brewery which the resturatn is said to be shut down as well as it being realitivly close to where I live so I don’t have to drive very far. I’m sticking with my idea but some of the people have kids and don’t want to leave them alone so it’s going to be a bar and grill so people can bring their kids with them so they can have a family meal and have a kids menu 10 or under eat free from 2-7 so they can bring the family with them and have a good family night out. There will be alcohol because I know how it is after a long day of work you want to sit down have a beer and have good food. I’ll have to drive by and take a look at them and see if they are shut down or not. The name of the bar and grill is "Old school classic rock bar and grill." No place is named this. There are classic rock bar and grill in spokane and old school in Austin Texas.
The place I chose is tenaya creek brewary.
It is located 3101 N Tenaya Way, Las Vegas, NV 89128
Wednesday, February 13, 2013
Week 6 EOC: Me times 3
My bmx bike defines me and my lifestyle because it was what helped
me get through the divorce and rough times when I was in my teens. It gave me a
reason to live and keep going through all the hell I was going through with my
parents fighting and me being on the edge of a mental breakdown. When I turned 14 or 15 I bought my first bmx
bike of my own. My dad bought my first one when I was 12 and my cousin gave me
his old one. My bike gave me confidence about who I was to become.
The next thing that identifies me is my dirtbike. My dad
gave it to me because he didn’t ride it and I was due for a bigger bike. It
helped teach me about the balance in life and to get rid of it is to ride in
the sand and have fun. People don’t see
how it defines me, yet after they hear my story they see that it is what helps
me improve myself and to not give up because life is looks bleak and will not
always go the way you want it to so I ride to define my life is not worthless
or weak.
The last item that defines me is my guitar(s) they provided
me with music inspiration and taught me that every riff or note has a purpose
in a particular song or rhythm it is a good way for me to escape into the music
I listen to and learn the songs or just to goof around with and improve my hand
speed or even how I can train my ear to hear certain notes, chords and harmonies
when they are hidden in the music. It got me through my darkest times yet so
did my previous two items but music was where I could just escape into my own
little world when I couldn’t go ride my bmx bike or my dirtbike and it was a
gloomy indoor day it just allowed me to be in my own little world with no interruptions
or failures.
© Ricky Bubna 2013
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