60's 70's atmoshphere age group 21+ pub/resturant. I'm going for something a little different than what is expected in vegas. Because it's all the same set ups really from the resturants i've been in they play the same music and don't really change the artist up that much or songs for that matter it's really repetitve. I'm looking more into the calssic rock era beacuse it can get switched up and people can recommed some different artist they would like to hear played at the resturant. It would bring in a new crowd of people that enjoy that music era and want to expirence something new.
Showing posts with label Final. Show all posts
Showing posts with label Final. Show all posts
Wednesday, February 27, 2013
Pricing
How does our pricing differ from others?
Our pricing differs from others because we will have prices where they don't charge you an arm and a leg.
Create your own $15.00
Beer $3.50
Wine $2.89
Soda $2.00
Water $Free
Steak $5.00w/fries
Salad $4.25
"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts."pg46
"In contrast, department stores carry a wide variety of product lines. In recent years, department stores have been squeezed between more focused and flexible specialty stores on the one hand, and more efficient, lower-priced discounters on the other. In response, many have added promotional pricing to meet the discount threat. Others have stepped up the use of store brands and single-brand “designer shops” to compete with specialty stores. Still others are trying catalog, telephone, and Web selling. Service remains the key differentiating factor. Retailers such as Nordstrom, Saks, Neiman Marcus, and other high-end department stores are doing well by emphasizing exclusive merchandise and high-quality service."pg347
Our pricing differs from others because we will have prices where they don't charge you an arm and a leg.
Create your own $15.00
Beer $3.50
Wine $2.89
Soda $2.00
Water $Free
Steak $5.00w/fries
Salad $4.25
"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts."pg46
"In contrast, department stores carry a wide variety of product lines. In recent years, department stores have been squeezed between more focused and flexible specialty stores on the one hand, and more efficient, lower-priced discounters on the other. In response, many have added promotional pricing to meet the discount threat. Others have stepped up the use of store brands and single-brand “designer shops” to compete with specialty stores. Still others are trying catalog, telephone, and Web selling. Service remains the key differentiating factor. Retailers such as Nordstrom, Saks, Neiman Marcus, and other high-end department stores are doing well by emphasizing exclusive merchandise and high-quality service."pg347
Target Market.
Who is able to be here. Adults who are 21+ and their kids beacuse most people have kids and some don't want to leave their kids home so they bring them along. So they know their kids are safe with them and want to have a fun family night out with thier kid(s) because it will be a safe enviorment for them and we would be a safe place for kids to go if they don't have anywhere to go beacuse we will want kids to be safe first.
"A company’s value chain is only as strong as its weakest link. Success depends on how well each department performs its work of adding customer value and on how well the activities of various departments are coordinated. At Wal-Mart, if purchasing can’t obtain the lowest prices from suppliers, or if operations can’t distribute merchandise at the lowest costs, then marketing can’t deliver on its promise of unbeatable low prices."pg48
"Ideally then, a company’s different functions should work in harmony to produce value for consumers. But, in practice, departmental relations are full of conflicts and misunderstandings. The marketing department takes the consumer’s point of view. But when marketing tries to develop customer satisfaction, it can cause other departments to do a poorer job in their terms. Marketing department actions can increase purchasing costs, disrupt production schedules, increase inventories, and create budget headaches. Thus, the other departments may resist the marketing department’s efforts."pg48
"A company’s value chain is only as strong as its weakest link. Success depends on how well each department performs its work of adding customer value and on how well the activities of various departments are coordinated. At Wal-Mart, if purchasing can’t obtain the lowest prices from suppliers, or if operations can’t distribute merchandise at the lowest costs, then marketing can’t deliver on its promise of unbeatable low prices."pg48
"Ideally then, a company’s different functions should work in harmony to produce value for consumers. But, in practice, departmental relations are full of conflicts and misunderstandings. The marketing department takes the consumer’s point of view. But when marketing tries to develop customer satisfaction, it can cause other departments to do a poorer job in their terms. Marketing department actions can increase purchasing costs, disrupt production schedules, increase inventories, and create budget headaches. Thus, the other departments may resist the marketing department’s efforts."pg48
Distribution
Our distribution will be available in a store near you so if you can't go to the resturant you can take home a oven bake meal for you family that is prepared in our resturant and airpacked tight and shipped for freshness guranteed.
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Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away. Instead, they develop a planned market rollout over time. For example, when Miller introduced Miller Chill, a lighter Mexican-style lager flavored with lime and salt, it started in selected southwestern states, such as Arizona, New Mexico, and Texas, supported by local TV commercials. Based on strong sales in these initial markets, the company then rolled out Miller Chill nationally, supported by $30 million worth of TV commercials, print ads, and a live in-show ad on Late Night with Conan O’Brien. Finally, based on the brand’s U.S. success, Miller rolled out Miller Chill internationally, starting with Australia."Pg253
"In the growth stage, the firm faces a trade-off between high market share and high current profit. By spending a lot of money on product improvement, promotion, and distribution, the company can capture a dominant position. In doing so, however, it gives up maximum current profit, which it hopes to make up in the next stage."pg262
Promotion
What is the promotion we have here.
We have name a sauce challenge where the winner gets to try the sauce for free as well as karaoke night and the first 100 people in the resturant get a free meal of their choice randomly twice a month.
It will also have a night where we have a country night to mix it up a little bit, but that would be for people that would want to try it and see if they would like it better that way or keep it the way it is. A suggestion box for any suggestions people have from customer service to the food or any ideas they have that can help us improve as a whole.
"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. 15 Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives."Pg54
"Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run."Pg46
We have name a sauce challenge where the winner gets to try the sauce for free as well as karaoke night and the first 100 people in the resturant get a free meal of their choice randomly twice a month.
It will also have a night where we have a country night to mix it up a little bit, but that would be for people that would want to try it and see if they would like it better that way or keep it the way it is. A suggestion box for any suggestions people have from customer service to the food or any ideas they have that can help us improve as a whole.
"Promotion means activities that communicate the merits of the product and persuade target customers to buy it. Ford Motor Company spends more than $2 billion each year on U.S. advertising to tell consumers about the company and its many products. 15 Dealership salespeople assist potential buyers and persuade them that Ford is the best car for them. Ford and its dealers offer special promotions—sales, cash rebates, low-financing rates—as added purchase incentives."Pg54
"Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run."Pg46
Product
What do we have to offer.
We have steaks/ribs/beer/wine/soda/water/ and salads and create your own menu for those who want to get creative with their ideas and food. As well as desserts and speical request.
"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts. For example, Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run.” The company also added direct-to-consumer distribution channels, including its own retail stores, Web site, and toll-free call center. Direct-to-consumer sales grew 47 percent last year and now account for more than 11 percent of total revenues"Pg46
"Third, Under Armour could consider product development—offering modified or new products to current markets. Last year, in an effort to transform itself from a niche player to mainstream brand, Under Armour entered the $19 billion athletic footwear market with a line of cross-trainer shoes"Pg46
We have steaks/ribs/beer/wine/soda/water/ and salads and create your own menu for those who want to get creative with their ideas and food. As well as desserts and speical request.
"First, Under Armour might consider whether the company can achieve deeper market penetration—making more sales without changing its original product. It can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts. For example, Under Armour offers an ever-increasing range of styles and colors in its original apparel lines. And it recently boosted its promotion spending in an effort to drive home its “performance and authenticity” positioning. Following a blockbuster $4.4 million 2008 Super Bowl ad, Under Armour this year launched its largest-ever advertising campaign—themed “Athletes Run.” The company also added direct-to-consumer distribution channels, including its own retail stores, Web site, and toll-free call center. Direct-to-consumer sales grew 47 percent last year and now account for more than 11 percent of total revenues"Pg46
"Third, Under Armour could consider product development—offering modified or new products to current markets. Last year, in an effort to transform itself from a niche player to mainstream brand, Under Armour entered the $19 billion athletic footwear market with a line of cross-trainer shoes"Pg46
SWOT Anaylysis.
Strengths- Training for all employess who are certified to work in the kitchen and bar who can be on the ball during the lunch rush.
Weakness- Unexpirenced employees who are slackers and forgetful.
Oppurtuinity- People gain the expirence they need for the resturant industry waiters and greeters can be 16+ for jobs and pick their shift.
Threats- Competition or people who don't enjoy their work or hours and down talk the resturant/bar. Competitors lowering their prices to compete with me.
"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." GLOSSARY
"In addition to being good at the marketing in marketing management, companies also need to pay attention to the management. Managing the marketing process requires the four marketing management functions shown in Figure 2.6—analysis, planning, implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities."Pg55
Weakness- Unexpirenced employees who are slackers and forgetful.
Oppurtuinity- People gain the expirence they need for the resturant industry waiters and greeters can be 16+ for jobs and pick their shift.
Threats- Competition or people who don't enjoy their work or hours and down talk the resturant/bar. Competitors lowering their prices to compete with me.
"An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)." GLOSSARY
"In addition to being good at the marketing in marketing management, companies also need to pay attention to the management. Managing the marketing process requires the four marketing management functions shown in Figure 2.6—analysis, planning, implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities."Pg55
Objectives.
Our Objective is to be the best place for our customers and thier family and friends to provide all our services to them as quickly and professional as possible.
"Once the unit’s objectives are set, marketing’s task is to help carry them out profitably." pg47
"The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each"pg47
"Once the unit’s objectives are set, marketing’s task is to help carry them out profitably." pg47
"The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each"pg47
Busniess Mission statement. BOC
To provide excellent service to our customers and employees
with the best experience in our environment and expertise in the food and bar industry. We believe in providing the best for our customers.
"A statement of the organization’s purpose—what it wants to accomplish in the larger environment."pg39
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch:3" pg41
"A statement of the organization’s purpose—what it wants to accomplish in the larger environment."pg39
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace. Too often, mission statements are written for public relations purposes and lack specific, workable guidelines. Says marketing consultant Jack Welch:3" pg41
Week 8 BOC Progress on my final project.
I found a couple of places in North Las Vegas because it's a lot closer to my house and a lot of the people that I know are in the age group I'm targeting. I know a lot of people that are 21+ and they like to go out and have a drink at bars, clubs or resturants. I’m looking at the tenaya creek brewery which the resturatn is said to be shut down as well as it being realitivly close to where I live so I don’t have to drive very far. I’m sticking with my idea but some of the people have kids and don’t want to leave them alone so it’s going to be a bar and grill so people can bring their kids with them so they can have a family meal and have a kids menu 10 or under eat free from 2-7 so they can bring the family with them and have a good family night out. There will be alcohol because I know how it is after a long day of work you want to sit down have a beer and have good food. I’ll have to drive by and take a look at them and see if they are shut down or not. The name of the bar and grill is "Old school classic rock bar and grill." No place is named this. There are classic rock bar and grill in spokane and old school in Austin Texas.
The place I chose is tenaya creek brewary.
It is located 3101 N Tenaya Way, Las Vegas, NV 89128
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